This Pantone advertising campaign was imagined to reintroduce the brand to millennials and Gen Z, who often see Pantone as an industry tool rather than an experience. This campaign invites a new generation of Pantone users to experience color beyond the visual by tapping into emotion, memory, and sound. Like music, color moves us, and when chosen with intention, it creates a lasting impact. The campaign includes poster systems, video storyboards, festival identity, and photography. The project is significant because it expands Pantone’s relevance beyond professionals, positioning it as a brand that connects creativity with everyday life.
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